How to speed up website loading times

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What are website loading times and why do they matter?

According to a recent Google Research Blog Statement  there is a strong indicative that increasing web search latency 100 to 300ms reduces the daily number of searches and visits per user by a high average margin. (0.1% – 0.5%) Additionally, fewer visitors links in a cause/effect manner to fewer leads. While loading speeds often largely depend on your webhost (read our guide on choosing the right webhost for you), there are a few things you can do yourself to improve the loading times of your site:

1.Minimize your code

This can be as simple as removing un-needed HTML comments and unused empty elements.

There is a large variety of tools online like Autoptimize For WordPress and the Will Peavy’s Minifier for those with HMTL websites. Autoptimize can optimize and compress your code with the added support of CND as well.

2.Stylesheets on top, JavaScript on bottom

an example screenshot of a good stylesheet for page loading time optimization

(Websites should always feature stylesheets only in the header)

Placing your css sheets in the header section of the place prevents progressive rendering, meaning: browsers will block rendering to avoid necessarily re-rendering elements present on your webpage. This also helps your webpage adhere to W3 standards . And, JavaScript links being placed in the footer section follows very similar reasoning.

3.Optimize your images

an example of a website with poorly optimized page loading time

(An un-optimized website image)

Another great way to speed up the load times of your website is to specify image dimentions. A given browser will begin to render a page before the images on said page are fully loaded. Specifying the dimentions of the aforementioned images helps your browser reflow once the images are downloaded. In order to do that, apply necessary height and width specification tags within the <img> element.

Images can often contain extra comments and use useless color definition. Keeping in mind the size of the images you need on your page will be a big help for visitors on a slower connections, and will overall improve the loading time of your webpage. Our recommendation is to save your images in a JPEG format unless you absolutely need them to be in another specific format. If you don’t want to undertake the daunting task of optimizing your images, and, you use wordpress: the Plugin is there to save the day!


These are only some of the ways to speed up your own website, but we tried to cover the most important ones that can be done with minimal effort, today. Often, these small tips are over-looked even by web giants; Of course, site speed is perhaps not the most relevant factor in visitor retention, but even an “ideal” website will find it extremely difficult to achieve success with poor loading speeds. Optimize your website today and reach your goals faster!

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